Recently, image only home pages have been a big trend in website design. Yes, they are very pretty. But, if no one finds that pretty page, what use is it?
I recently had a designer come to me with a website design where the home page (and most of the other pages) were image only. I said to her, we need to do that text as HTML rather than images. But, they wanted pixel perfect display across all browsers and devices and wanted just as it was in the design. So, the customer is always right, right?
Well, a couple weeks later, the CEO called the designer asking why the site wasn’t coming up in Google rankings. If you know WordPress sites, Google loves them and they usually rank right away. So, I looked into it and sure enough, the only page that was coming up in Google was the About page – the page with all the text!
Since Google doesn’t use metadata in it’s ranking algorithm, the site was displaying on Bing, but not on Google.
The moral of the story? If you want people to see your pretty design, find a way to add some text.